A website is not only a sales channel but also a brand’s digital identity and one of the most important ones too! Your brand may have had visitors who are impulsive buyers but the first step towards ensuring that they are your loyal customers is to give them what they are looking for; a story. Your Brand Story i.e., an About Us page! On a subconscious level, when visitors read about YOU, they start separating you from a brand to an actual entity! One they can believe in and trust! This may happen today, tomorrow, or after 6 months. That is why having an About Us page is so important!