Boost your conversion rate with ecommerce sales funnel
The sales funnel is not a sure shot trick to conversion heaven, however, it encompasses all the major steps brands can take to ensure they are on the way to that sweet spot. Remember, the funnel is a strategy altogether, you cannot implement one step and hope it works. Different areas of your website are targeted throughout the funnel and one can only hope for success when each step is given the importance it deserves.
Horizontal Scrolling for Websites: Miracle or Disaster?
There was a time in the early 2005s when horizontal scroll was considered a complete taboo. This was because the whole UX of sideways scrolling was confusing to the user and it just didn't comply with conventional web design standards. Also, factor in that vertical websites are considered to be simpler to implement and more efficient. Therefore, it's only fitting that most websites prefer to go for it and not a horizontal one. However, as with most tech, many elements make a comeback, stay strong for a few years and then disappear into the abyss only to reappear after a few years.
Long Scrolling: Mobile View
If you’re wondering about the addictive nature of a mobile site, let us give you a statistical perspective. In 2013, users spent an average of 144 minutes per day consuming data from their desktops in contrast to 88 minutes on mobiles. Jump to 2019, the story has reversed. Mobile users now spent an average of 203 minutes per day whereas desktops were down to 128 minutes per day!