The sales funnel is not a sure shot trick to conversion heaven, however, it encompasses all the major steps brands can take to ensure they are on the way to that sweet spot. Remember, the funnel is a strategy altogether, you cannot implement one step and hope it works. Different areas of your website are targeted throughout the funnel and one can only hope for success when each step is given the importance it deserves.

Headers were previously seen as narrow strips in the top parts of the websites that contained a logo, a call to action, and contact information. However, today with modern design, the whole space above the fold of the homepage is considered a header. Being in a strategic place of importance, it acts as a kind of invitation for users to see what the website offers in the very first few seconds!