Shopify Tips: Reducing Cart Abandonment for Ecommerce Brands
If you own an ecommerce website or are thinking of launching your website, we hate to break it to you, but you could be losing money if your cart isn’t designed for conversions! A lot of money! Roughly $18 billion to be exact.
Should you include emojis on your website?
36% of millennials, ages 18 to 34 prefer gifs and emoji to better communicate their thoughts and feelings compared to words. In the past couple of years, multiple social media agencies, influencers, and brands realized that emoticons were an excellent way to build brand trust & warm-up new audiences more effectively. Today, we see more and more brands incorporating and even creating new emojis to match their communication needs. As technology continues pushing boundaries, the world wide web is being emojified too! For any brand to include emoji in their brand strategy, first and foremost...
Why do you need to have an About Us page on your website
A website is not only a sales channel but also a brand’s digital identity and one of the most important ones too! Your brand may have had visitors who are impulsive buyers but the first step towards ensuring that they are your loyal customers is to give them what they are looking for; a story. Your Brand Story i.e., an About Us page! On a subconscious level, when visitors read about YOU, they start separating you from a brand to an actual entity! One they can believe in and trust! This may happen today, tomorrow, or after 6 months. That is why having an About Us page is so important!