Fix It or Stick It : Headers in Website Development

Headers were previously seen as narrow strips in the top parts of the websites that contained a logo, a call to action, and contact information. However, today with modern design, the whole space above the fold of the homepage is considered a header. Being in a strategic place of importance, it acts as a kind of invitation for users to see what the website offers in the very first few seconds! 

Horizontal Scrolling for Websites: Miracle or Disaster?

There was a time in the early 2005s when horizontal scroll was considered a complete taboo. This was because the whole UX of sideways scrolling was confusing to the user and it just didn't comply with conventional web design standards. Also, factor in that vertical websites are considered to be simpler to implement and more efficient. Therefore, it's only fitting that most websites prefer to go for it and not a horizontal one. However, as with most tech, many elements make a comeback, stay strong for a few years and then disappear into the abyss only to reappear after a few years.

Long Scrolling: Mobile View

If you’re wondering about the addictive nature of a mobile site, let us give you a statistical perspective. In 2013, users spent an average of 144 minutes per day consuming data from their desktops in contrast to 88 minutes on mobiles. Jump to 2019, the story has reversed. Mobile users now spent an average of 203 minutes per day whereas desktops were down to 128 minutes per day!

6 tips to try when the domain name is already taken / not available!

A brand’s name is an identity in itself! It’s what defines it! As wacky as the name is, the audience will envision the services provided with the name of itself! However, what happens when your chosen name is not available. 

From Wordpress to a Shopify Plus Website, Superbottoms ready in 20 days!

Previously a WordPress website, Superbottoms was on the lookout for a Shopify Plus development agency because of some common problems like downtime, elongated site load time, unsatisfactory user experience, etc. For any ecommerce company, a website launch = months of planning and moolah. The Superbottoms team, hence, were on the hunt for an agency that would match their expectations.

Domain Extensions: How to choose the right domain extension for your website

Imagine you want to build a house. You have the design of the house ready but you need to find the perfect location for it. The design of the house here is your website but the perfect location is your domain name. Now imagine you’ve found the perfect location, and you’re figuring out what the pin code for that area would be. The pin code here is your domain extension. So a domain name and a domain extension go hand in hand and subdomains of the same entity! A domain name is a URL that is used to find the website. In our case, it’s marmeto.com. Marmeto is the name of the website and .com is the domain extension. Without having purchased this entire name, we wouldn't have been able to design and develop our website. 

Shopify Tips: Reducing Cart Abandonment for Ecommerce Brands

If you own an ecommerce website or are thinking of launching your website, we hate to break it to you, but you could be losing money if your cart isn’t designed for conversions!  A lot of money! Roughly $18 billion to be exact.   

Should you include emojis on your website?

36% of millennials, ages 18 to 34 prefer gifs and emoji to better communicate their thoughts and feelings compared to words. In the past couple of years, multiple social media agencies, influencers, and brands realized that emoticons were an excellent way to build brand trust & warm-up new audiences more effectively. Today, we see more and more brands incorporating and even creating new emojis to match their communication needs. As technology continues pushing boundaries, the world wide web is being emojified too! For any brand to include emoji in their brand strategy, first and foremost...

Why do you need to have an About Us page on your website

A website is not only a sales channel but also a brand’s digital identity and one of the most important ones too! Your brand may have had visitors who are impulsive buyers but the first step towards ensuring that they are your loyal customers is to give them what they are looking for; a story. Your Brand Story i.e., an About Us page! On a subconscious level, when visitors read about YOU, they start separating you from a brand to an actual entity! One they can believe in and trust! This may happen today, tomorrow, or after 6 months. That is why having an About Us page is so important! 
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