Marmeto: A Tech Partner for mCaffeine

People expected us to have a tech team in-house which defeated the purpose of a tech partner agency altogether! Working with Marmeto, many times, Jaya, Saurav and the team would get on calls with us to explain how tech works and that helped give us clarity of how our project is moving.”

~Vaishali Gupta, Head Of Brand Marketing at mCaffeine

They say “Passion” is a prerequisite to dedication and “Dedication” means complete devotion! So when we say that the mCaffeine team has immense passion and dedication towards their product, you know it’s a brand that’s here to stay if not completely blow your mind away!

After extensive conversations with Vaishali, we understood that there were two major issues:

  • Unnatural expectations of partner agencies

“Since we don’t have a tech background, it’s difficult to understand things like HTML or Javascript and the challenge we faced was that people expected us to know it. And furthermore, people expected us to have a tech team in-house which defeated the purpose of a tech partner agency altogether! “

~Vaishali Gupta, Head Of Brand Marketing at mCaffeine

  • Unstructured method of working of partner agencies

“We’re a detail oriented organization and any project for us has phases.

  • Firstly, the research that needs to go into the “why” and “what” of our plan along with the best practices
  • Secondly, the communication of what we need vs what is understood
  • Lastly, the implementation, where a whole lot of testing is required to ensure things don't fall apart.
  • And this was something we were not able to find.” 

    ~Vaishali Gupta, Head Of Brand Marketing at mCaffeine

    Bridging the gap between a tech & product

    In it’s teething phase, any new project poses some new challenges. But it’s just a matter of aligning goals, objectives and work methodologies to ensure both teams (ours and the brand’s’) gel together. We’ve always believed in structure, processes, documentation, communication and simplifying tech for all. And this was the key factor in helping us smoothen out any underlying wrinkles.

    Tech is second nature to us but we try and explain it to the best of our ability to our key players to ensure they know what their tech demands and understand how their project is moving forward. We may be  the subject matter experts but true knowledge is in sharing. A new website is not just a project to us. It’s as much our dream as the brand’s!

    “Working with Marmeto, many times, Jaya, Saurav and the team would get on calls with us to explain how tech works and that helped give us clarity of how our project is moving. This overtime helped us develop trust in them and we knew if there was something we did not understand, they would be there to explain it to us!” 

    ~Vaishali Gupta, Head Of Brand Marketing at mCaffeine

    Trust and faith cannot be built overnight and this is something we’ve even mentioned in an Silicon India Article we were featured in! It requires patience, effort, determination and ownership to nurture it and help it blossom. And that’s exactly what happened here. We started out slow on smaller, daily deliverables while perfecting the relationship and communication between the teams. Once the alignment of goals and expectations was met, we moved on to larger projects. Today, we stand strong with mCaffeine having redeveloped their website and they stand strong with us as they intend to take on much larger projects with us in the coming future!

    “Our experience with Marmeto has been great! We’ve worked with partner agencies in the past but this has been the smoothest journey! They’ve been patient, and understanding and helped us understand tech the way no one did. The best part is that Saurav and Shashwat have been involved in day to day operations and it's very rare to see that a services company is so particular on so many different levels.”

    ~Vaishali Gupta, Head Of Brand Marketing at mCaffeine

    The mCaffeine Relationship

    The future holds a lot in store for mCaffeine and in turn for us! We’ve always prided ourselves at being able to gauge exactly what the brand wants and deliver above and beyond that, but that’s what we feel. While talking to Vaishali, we asked her exactly what it was about Marmeto that made the whole experience and relationship fruitful. This is what she had to say:

    “There were a few qualities that stood out to us. The grounded nature of the entire team combined with a zeal and eagerness to learn is something we really liked. Often once one grows to a certain level, it becomes difficult to incorporate a learning attitude. However, I am happy to know that Marmeto still has that. It was one of the biggest plus points as curiosity to learn and work on newer pieces is what brings in fresh ideas! And that is the biggest plus point as that leads to newer pieces! Today, we’re very comfortable discussing what and how things need to be done with the Marmeto team and at the same time we’ve understood that now, we can accelerate our tech journey.”

     ~Vaishali Gupta, Head Of Brand Marketing at mCaffeine

    The mCaffeine-Marmeto Future

    Today, mCaffeine no longer ranks in start-ups! It’s amassed a following that runs in tens of thousands. With unique products, innovative ideas and a zeal to do better, it’s truly become a brand to watch out for! We took on their tech problem as a service provider but today stand tall as a tech partner! The major differentiator between a service provider and a tech partner lies in understanding and imbibing a brand. 

    When you move from providing deliverables to actually thinking of how solutions will impact the growth of a business, that’s when you take the first step towards being a tech partner!

    Feel free to connect with us care@marmeto.com if you too want to have a fruitful tech experience!

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