“The magic of the festive season isn’t just in the air; it’s in your online store too!”

Did you know that the festive season accounts for nearly 20-30% of annual sales for many businesses? It’s not just about the tinsel and glitter; it's about strategic moves that can elevate your online store from good to outstanding. 

If you've been following our festive season series, you already know how to equip your online store with the essentials. In our previous blogs, we already discussed the "7 Must-Haves for Your Online Store During the Festive Season" and "7 Festive Fumbles You Must Avoid Having on Your Online Store". Now, it's time to take your online store's performance to the next level. Brace yourselves, because in this third installment, we're delving into the top 6 must-use features to skyrocket your sales and make this festive season your most profitable one yet!

Remember, every brand and merchant wants to capitalize on the festive shopping frenzy, and these features will set you apart from the competition. So, grab a cup of hot coffee and let's dive into the magic of boosting your online store during this festive season.

6 Must-Use Store Features for Festive Success in 2023

In this blog, we're unwrapping five must-use features that can transform your online store into a festive wonderland, delighting your customers and ringing in sales like never before.

1. Automated BOGO Discounts: Doubling the Festive Joy

Introduce automated Buy One, Get One (BOGO) discounts, where customers receive complimentary items with their purchases. During the festive season, everyone loves a good deal, and BOGO offers add an extra layer of excitement. Automate these discounts to activate during specific festive days or on selected products. This feature not only entices customers to buy more but also spreads festive cheer by giving them unexpected surprises.

Example: With apps like Bold Discounts, you can easily set up BOGO promotions tailored to your festive product lineup.

2. Integrated Shipping Apps:

"With integrated shipping, every package becomes a promise, ensuring it arrives on time and in perfect condition, adding to the festive delight."

Shipping can make or break the festive shopping experience. Integrated shipping apps like Shippo streamline the entire process. From generating labels to tracking packages in real-time, these apps ensure a hassle-free shipping experience for both you and your customers. Transparent and efficient shipping enhances customer satisfaction, turning first-time buyers into loyal patrons.

“One of the recent surveys found that over 77% of consumers affirmed that online festive shopping events enhance the convenience of their online shopping experience with options like faster delivery.”

3. Personalized Gift Cards: A Touch of Thoughtfulness

“A personalized gift card is not just a present; it’s an emotion wrapped in a digital bow.”

Gift-giving is an art, and your online store can be the canvas for your customers’ creativity. Allow them to personalize gift cards with heartfelt messages and images, creating a unique present. Shopify’s Gift Card Apps like uLoyal lets your customers add a personal touch, turning a simple card into a cherished memory.

4. Interactive Product Displays: 

Remember, your customers can’t physically touch your products online. However, you can bridge this gap by incorporating interactive product displays. Shopify apps like Avataar ai allow you to showcase your products in 3D, enabling customers to rotate and inspect items virtually. This immersive experience not only keeps visitors longer on your site but also boosts their confidence in their purchases.

5. Countdown Timers for Limited-Time Offers: Creating FOMO

"In the realm of countdown timers, every second is a call to action, turning hesitation into festive excitement."

Leverage the psychology of urgency with countdown timers powered by apps like Essential Countdown Timer Bar. Display these timers for limited-time offers, flash sales, or special festive discounts. The ticking clock creates a Fear Of Missing Out (FOMO), compelling visitors to make a purchase decision swiftly, adding an element of excitement to their shopping experience.

6. Virtual Shopping Assistants: Your 24/7 Festive Helpers

Imagine having a knowledgeable assistant at your beck and call throughout the holiday rush. Virtual shopping assistants, powered by AI, can recommend products, provide instant support, and guide shoppers, ensuring they find the perfect gifts. These digital helpers enhance the customer experience, offering valuable insights and turning browsing into a delightful adventure.

"With virtual shopping assistants, every query is met with expertise, and every choice is guided by festive spirit, creating a memorable shopping journey."

Conclusion: Your Festive Success Awaits

Dear merchants, the festive season is not just about selling products; it’s about creating an unforgettable shopping experience. By integrating these must-use features into your online store, you’re not just meeting customer expectations; you’re exceeding them.

As we conclude our festive trilogy of blogs, remember this: your online store is not just a platform; it’s an opportunity. An opportunity to connect, engage, and inspire. The magic is within your grasp; all you need to do is unleash it.

Ready to transform your online store into a festive wonderland? Embrace the magic with Marmeto – Your Partner in E-commerce Excellence. Let’s craft extraordinary experiences together!