Ecommerce Sales Tips: Harnessing the power of seasonal sales

With ecommerce being in the limelight today, everyone is trying and testing different ideas to maximize sales. Seasonal sale seasons are a sweet spot. One can implement the changes today for a particular sale but the long term effects of those will be seen throughout the year.

Boost your conversion rate with ecommerce sales funnel

The sales funnel is not a sure shot trick to conversion heaven, however, it encompasses all the major steps brands can take to ensure they are on the way to that sweet spot. Remember, the funnel is a strategy altogether, you cannot implement one step and hope it works. Different areas of your website are targeted throughout the funnel and one can only hope for success when each step is given the importance it deserves.

Fix It or Stick It : Headers in Website Development

Headers were previously seen as narrow strips in the top parts of the websites that contained a logo, a call to action, and contact information. However, today with modern design, the whole space above the fold of the homepage is considered a header. Being in a strategic place of importance, it acts as a kind of invitation for users to see what the website offers in the very first few seconds! 

Horizontal Scrolling for Websites: Miracle or Disaster?

There was a time in the early 2005s when horizontal scroll was considered a complete taboo. This was because the whole UX of sideways scrolling was confusing to the user and it just didn't comply with conventional web design standards. Also, factor in that vertical websites are considered to be simpler to implement and more efficient. Therefore, it's only fitting that most websites prefer to go for it and not a horizontal one. However, as with most tech, many elements make a comeback, stay strong for a few years and then disappear into the abyss only to reappear after a few years.

6 tips to try when the domain name is already taken / not available!

A brand’s name is an identity in itself! It’s what defines it! As wacky as the name is, the audience will envision the services provided with the name of itself! However, what happens when your chosen name is not available. 

Shopify Tips: Reducing Cart Abandonment for Ecommerce Brands

If you own an ecommerce website or are thinking of launching your website, we hate to break it to you, but you could be losing money if your cart isn’t designed for conversions!  A lot of money! Roughly $18 billion to be exact.   

Should you include emojis on your website?

36% of millennials, ages 18 to 34 prefer gifs and emoji to better communicate their thoughts and feelings compared to words. In the past couple of years, multiple social media agencies, influencers, and brands realized that emoticons were an excellent way to build brand trust & warm-up new audiences more effectively. Today, we see more and more brands incorporating and even creating new emojis to match their communication needs. As technology continues pushing boundaries, the world wide web is being emojified too! For any brand to include emoji in their brand strategy, first and foremost...
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