The Need For Performance Optimization ?
- User Experience: Online shoppers expect websites to load quickly and smoothly. If your online store is slow, visitors are more likely to abandon it and move to your competitors. A slow website can lead to a poor user experience and cause potential customers to lose trust in your brand.
- Conversion Rate: A faster website can increase the likelihood of visitors making a purchase. Studies have shown that slow page load times can significantly reduce conversion rates. A faster website can lead to a better user experience, which can increase the chances of visitors converting into customers.
- Search Engine Optimization (SEO): Google takes website speed into consideration when ranking websites. A faster website can improve your search engine ranking, which can lead to more traffic and more customers.
- Mobile Users: With more and more people using their mobile devices to shop online, website speed has become even more important. Mobile users are often on slower networks, so a slow website can be even more frustrating for them. A faster website can help ensure that mobile users have a better user experience and are more likely to make a purchase.
In summary, online store speed is important because it impacts the user experience, conversion rate, SEO, and mobile users. A fast website can improve these factors and ultimately lead to more sales for your business.
RECENT OPTIMIZATIONS
INTERESTING FACTS
- According to Google, 53% of mobile users will abandon a website if it takes more than 3 seconds to load.
- According to Amazon, every 100-millisecond delay in page load time can result in a 1% decrease in sales. For high-volume e-commerce websites, this can translate to significant revenue loss.
- Google has stated that website speed is a ranking factor in search engine results. Faster websites are more likely to rank higher in search engine results, which can lead to more organic traffic.
- Mobile users are often on slower networks, so they expect websites to load quickly. In fact, 74% of mobile users will abandon a website if it takes more than 5 seconds to load.
- According to a survey by Akamai, 79% of online shoppers said they would not return to a website if they had a poor experience. A slow website can lead to a poor experience, which can impact customer loyalty.
Hear From Our Happy Merchants
FAQs
- The immediate benefit is the load speed, the site feels snappy and fast to load particularly on your mobile.
- Better SEO and hence better ranking
- Improved conversion rates by lowering bounce rates due to lags.
We recommend a mandatory audit every 2 months that allows to observe patterns not limited to performance alone but analysing different app behaviours and their impact on perfromance.
While we all strive for perfection and a 100 score requires a lot of time and efforts that can be better utilized in optimising other features of the site.
A mobile score of 60 - 70 and a desktop score of 90+ is achievable.
Yes and No.
Yes because they are highly likely to give a better performance result but there could be impact on the functionality of different apps on the store, custom code etc.
Performance optimisation is a 2 step activity.
Step 1 - An audit to determine the current performance scores, the apps that could be impacting on low performance. Custom coding style in a website that results in poorly written code to name a few.
The audit is done over a period of 12 - 18 working hours.
Step 2 - An audit generates a report of recommendations and the timeline is basis the content of the report.
- Google Page Speed Insights
- Webpage test and GT Metrix
- Marmeto's Internal Tool